At the beginning of each season, I create a new folder in Spotify and begin dragging in songs that feel right. Everything is curated while I work and depends entirely on the mood I’m in, what projects we’re working on, the weather, etc. This means that after a few weeks or so, the playlist morphs into an audio reflection of the past several weeks.
More often than not, we talk about the different “red flags” to look out for when considering a new potential client. What we don’t talk about nearly as often, however, is the importance of truly understanding the anatomy of a successful project. Don’t get me wrong, I spent years hunting down red flags and came up with a decent list of my own. But it wasn’t until I actually flipped the script and considered all of the things that make a project WORK, that I began making much better decisions about the type of clients we collaborate with here at Rowan Made.
Towards the end of 2016, I decided that I was going to step it up in terms of content sharing. I was going to write at least one blog post and one newsletter every. single. week. Because that’s what “successful” business owners are “supposed” to do, right?