Commonplace is a store based out of Milwaukee, Wisconsin that carries personal goods. With a focus on accessories, and an audience that is mostly male, we wanted to create a brand that felt simple and young, with a cross between urban and rural. After finalizing the brand, we organized a product shoot (photos by Athena Pelton), designed print collateral, and launched the online shop. You can view the website right here. Development was completed by Tom Wilz.