Nectar & Green is a locally focused, organic juice shop located in Boston’s South End. Realizing the lack of this particular organic option in Boston, founder Laurel McConville came to us with a new idea to make it all happen. We wanted to create a brand that felt simple, and most importantly, fresh. By using delicate sans serif typography, paired with a palette of natural greens and neutrals, we’ve created something that is extremely in tune with the entire experience of Nectar & Green. Once the branding was finalized and ready to go, we designed a website and built out a few print materials for Laurel to use in her shop. Smaller (square) photos were taken from the Nectar & Green Instagram feed.