Brand Strategy Template
$111
Add value to your services, educate your clients, and build trust.
Incorporating brand strategy into your design is a wonderful way to build trust with your clients. It takes all that they’ve shared, as well as your own research and discovery, and organizes everything into a strong and succinct strategy that all parties agree on before the design process even begins, while simultaneously adding value to your services.
What I love most about the brand strategy template is how it sets the stage for effective feedback. Successful branding blends the unique skills and values of our clients while catering specifically to their audience. So! If subjectivity sneaks up, the brand strategy template serves as a reference point for keeping clients on track. ;)
What’s included?
You will receive a 27 page template and usage guide, as well as a real life example of one of my client’s brand strategy documents and the exact questionnaire I use. The template itself includes prompts and tips on each page to help guide your own research and make your job easier. The actual content that’s covered includes:
— Brand values
— Mission statement
— Audience values
— Audience personas
— Audience purchase paths
— Competitor analysis
— Brand strengths
— Brand voice + messaging
— Typography direction
— Illustration direction
— Imagery direction
— Color psychology
* Template available in both Adobe InDesign and Illustrator files.
Because this is a digital product, all sales are final.
