Herbi

HERBI

branding
print
pacakging

Herbi is a conceptual project based on a real brand I created several years back that never came to light. The concept behind the brand, however, is similar to where it all began, minus a simple name change. Herbi creates clean health and beauty products that are infused with healing herbs that are grown, harvested, dried, and infused on site in Souther Minnesota. All products are simple and straight forward, with the least amount of ingredients used as possible (and all organic!). The goal was to create an identity that felt both modern and unexpected, which is why you’ll see simple typography mixed with unique line-work, geometric illustrative details, and a poppy color palette.