Paseo

PASEO

branding
website
print
digital
packaging

Paseo is an online hub that helps make travel easier for busy people who are jet-setting to far-flung locales in the midst of chasing dreams, establishing careers, and building families. More importantly, their mission is to help all modern explorers stay healthy, by providing pre-trip checklists for each country, as well as on the go resources that are easy to use and reference while away. While Paseo’s branding was inspired by vintage travel design (think passport stamps, luggage tags, etc.), we also wanted to make sure that everything felt rooted in modern time, so the result is a careful balance of the two. You’ll see simple, outlined letters paired with bold colors and overlapping elements throughout all of the collateral.