Mama Suds

MAMA SUDS

branding
print
packaging

Founded by a mom (Michelle), for moms, Mama Suds provides safe household cleaners for your family. Michelle has spent a lot of time sourcing non-toxic ingredients so that not only you and your family can feel good about the products you’re using, but so can the planet. For the Mama Suds branding, we used simple typography paired with hand drawn leaf details as an ode to their clean ingredients. The entire feel, from branding to package design, is very light and delicate, just like their products. This project was done in collaboration with Phalen Reed. All product photography by Mama Suds.