On Sundae

ON SUNDAE

branding
packaging

On Sundae is a conceptual 100% plant based ice cream brand. With cashews used as a creamy (and tasty) base, On Sundae is the epitome of a treat yourself moment. Because of this, the branding followed suit, featuring bold, somewhat retro typography, poppy colors, and playful photography. The background illustration used is a subtle nod to the cashew plant. And finally, colors are combined in unique ways to ensure that the overall experience remains fun from start to finish.