Branding meets astrology.
There is only one you. When you authentically lead, the right people notice. When you speak from your heart, the right people listen. When you lean into your innate strengths, values, and skills, the right people show up and respond. So how do we get there? Self inquiry, radical honesty, and a little help from your full astrological birth chart.
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Start with branding,
add on whatever you need.
01
SOUL BRAND IDENTITY
Branding is most effective when it reflects the heart and soul of who you are and what you do so that you can effortlessly show up, lead, and attract from a place of true alignment. In this offering, we dive deep and explore all things YOU through self inquiry and astrology before a completely custom brand identity system is created that can grow alongside you for years to come.
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Full astrology reading
Primary logo
Secondary logo(s)
Mark(s)
Brand pattern
Color palette
Font pairings
One collateral item
Brand guidelines -
Takes about 4-6 weeks ...
01. DISCOVER: To begin, I dive deep and get to know your brand so that we can develop an authentic identity from the ground up. This is done through a questionnaire that goes beyond surface level and a full look into your astrology chart.
02. BLUEPRINT: You’ll receive what I call a "soul brand blueprint," which is an in-depth write up of your astrology chart as it relates to your business. We go over things like your unique way of leading, core values, nature voice, marketing style, soul clients / customers, aligned product and / or service offerings, and creative direction (fonts, colors, vibe) that reflects your unique energetic blend.
03. DESIGN: Using everything I've gathered so far, I'll begin developing concepts. I take a one concept approach when it comes to design, playing with a variety of directions up front and narrowing down as I go in order to deliver a strong and succinct solution for your brand.
04. REFINE: Through two rounds of refinement, we’ll discuss what's working as well as any potential opportunities for growth. My job is to make sure that what we’re creating aligns with the truth of who you are and what your brand brings to the table as well as what your people need, so honest communication is key.
05. EXPAND: Branding always comes with one complimentary collateral item from the following list: business cards, notecard, letterhead, hang tag, tote bag, up to four custom icons, or up to two social media templates.
06. FINALIZE: Once everything is finalized and approved, you’ll receive all of the files and tools needed to successfully launch your brand into the world.
If you choose to add on services like web, print, and / or package design, we will then move on to those items.
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Because each and every single project I work on is different and some people add on things like print, package, and web design, we’ll discuss your exact needs and put together a completely customized proposal.
Although investment varies depending on overall complexity and deliverables, most clients end up somewhere in the $7-15k range.
Branding and beyond is an investment in your business, self, and livelihood that I take seriously. Because of this, I’m happy to offer payment plan options to make the process more accessible. While most projects are split into three payments over the course of 3-6 months, longer term payment plans are available if needed. Just ask!
Also remember that you don’t have to do everything right away. I have an ongoing relationship with most of my clients and work on collateral and / or website design on an as needed basis. Start where you are able and grow from there. :)
02
MINI BRAND DESIGN
If you have a tighter budget or are not ready to invest in a full brand identity, this offering is a short and sweet variation of my soul brand identity package that slims down the overall process and deliverables without sacrificing quality or intention. Because we don’t go as deep with strategy up front, please note that you will need to come in with a more clear direction of what you want.
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Brief astrology reading
Primary logo
Mark or monogram
Color palette
Font pairings
Style guide
In order to offer a custom brand package with a smaller price tag, I’ve had to set firm boundaries and deliverables, but know that it can still be a happy and fulfilling process for all parties. The following are not included:
Full astrology reading
Secondary logo variations
Secondary marks / icons
Brand pattern
Brand guidelinesYou are free to add on any of the above elements as needed at an extra cost if you find yourself wanting something in between this mini offering and the full brand identity system. Simply let me know and I’ll put together a custom proposal.
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Takes about 2-3 weeks ...
01. DIRECTION: To begin, I will take a look at your astrology chart so that I'm aware of your unique mix of archetypical energy and share a brief overview of what I see. At the same time, you will be filling out a short questionnaire to help bring me up to speed with where you are at and where you are headed. And finally, you will put together a Pinterest board with CLEAR direction of typography, illustration styles, color, and overall vibe. I'll chip in with advice as well. This will serve as the main art direction for your mini brand.
02. DESIGN: Based on the above direction, I will take up to 2 weeks to design your mini brand. During this time, I may send over items to approve (ie: font options) as needed.
03. REFINE: To help keep costs down, the mini brand design package includes ONE short round of refinement, which is defined by any change / tweak that can be made within one hour of my time. Don’t worry, I can do a good amount of work within an hour. ;) What this boundary does is inhibit unexpected change (ie: swapping entire font or illustrative styles) that wasn’t part of the initial creative direction. If further refinement outside of the first hour is needed, it will be billed at $250 / hour and discussed beforehand so that you have a better idea of cost up front.
04. FINALIZE: Once everything is approved, you’ll receive all of the files as well as a style guide that includes things like color codes and suggested font sizes.
If you choose to add on services like web, print, and / or package design, we will then move on to those items.
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Investment is $4,000 and can be split into two monthly payments (the first up front and the second upon project completion).
Any additional design elements (outside of the "what's included" section above) will incur extra cost and be communicated as a flat fee with you beforehand.
Any extra revisions beyond what is included (as described in "the process" above) will be billed at $250 / hour.
While branding is step one, most clients add on additional services like web, print, and / or package design.
Hi, I’m Bre!
CAPRICORN SUN
CANCER MOON
LEO RISING
AQUARIUS MERCURY
TAURUS MIDHEAVEN
(and this is my family)
After graduating from design school over 13 years ago, I said “no thanks” to the traditional route, started my own business, and haven’t looked back. My resilient and driven nature stood by my side as I grew Rowan Made from the ground up, navigating the early years of entrepreneurship and burnout while quickly learning the importance of what it means to take gentle care of myself. Today, I’m humbled to say that I’ve built a fine-tuned process that aligns with how I best work and serve my clients. It’s simple, effective, and human centered, allowing me to live a well balanced life while shining a light on the heart and soul of the amazing people I get to partner with.
While I’ve purposely chosen to keep Rowan Made small + nimble, I often collaborate with other talented creatives (illustrators, developers, copy writers, etc.) to ensure that my clients have access to the exact kind of team they need. So it doesn’t really matter where you’re at on your own journey. I’m here to meet you right where you are.